Visual Branding: Public Broadcasting Service

The Mission:

PBS was and still is one of the best in-house jobs I ever held! My role as an on staff creative gave me the confidence and wherewithal to try and do anything. My newfound attitude opened a creative door I never knew existed. After receiving back-to-back BDA awards I was unstoppable!

Results:

Mission Log: TV Guide / PowerPlays campaign. Outcome: first BDA award secured. Note: subsequent operations yielded additional victories.

PowerPlays Ad:

Boardcast Design Awards (BDA) award winning design for print and design, advertisement.

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The Debrief: Public Broadcasting Service Visual Branding

One of my proudest PBS assignments was designing the A&P Award invite. Having just secured consecutive BDA awards, it was surreal to craft the very invitation that would challenge other creatives to step into competition. A mission that truly came full circle.

The Debrief: Public Broadcasting Service Visual Branding

Hoop Dreams was more than a project — it was a mission that hit home. Collaborating with the cast and crew was unforgettable, but as a onetime street baller from Pittsburgh with league aspirations of my own, the story cut close. This assignment wasn’t just professional — it was personal.

Applications:

Art Direction
+++++ 100%
Visual Branding
+++++ 100%
Web Design
++++ 95%
Typography
+++++ 95%
Adobe Suite
++++ 90%

Mission Complete:

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{ Yesterday }

After years of serving and protecting these brands, I learned design is a way of life. The design challenges I endured made me stronger, better and more creative. Branding with and for these talented creative teams changed my career. 

Please select from the logos (links) below and enjoy exploring the work.

{ Today }

Working directly with company leaders, individuals or administrators  is extremely exciting to me. There’s nothing like receiving timely feedback from the source.

Please select from the logos (links) below and enjoy exploring the work.

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